Otto Group pictures are professional and calm, close to stock photography, but never flat: the camera looks through a blurred round shape, past a shoulder or through leaves, so every picture has a foreground, the subject and a background. Still lifes are quirky and warm; material studies come very close.
Press and event photos
What ottogroup.com shows today: portraits, press and event photos and pictures of the group companies. They document real people and places and are not the layered style below; use them as they are, never as a template for new pictures.
Two colleagues in conversation
Crate and Barrel store
Hamburg Sustainability Conference, group photo
Illustrated key visual of the Über uns page
Meeting on a sofa in the office
An app on a phone, seen over the shoulder
Benjamin Otto, portrait
A logistics robot in a warehouse aisle
The layered picture style
Composition, light and palette of this look are set out in the Otto Group layered photo style.
A conversation, seen through plants
Headphones, seen through soft round shapes
At work on a laptop, over the shoulder
Still life with a toy, quirky and warm
A warehouse aisle in strict symmetry
Woven lamps, a close material study
What makes it Otto Group
| Do | Avoid |
|---|---|
| three depths: soft foreground shape, sharp subject, calm background | a subject alone on a plain ground |
| real workplaces, campus, warehouses, homes | staged smiles into the camera |
| warm daylight, sand, green and wood tones | OTTO red surfaces and product cut-outs |
| people seen at work, often from behind or the side | named executives in invented situations |