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OTTO Otto Group

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Tokens
Imagery
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typography/
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Foundations, components, tokens and the rules for everything OTTO shows: in the shop, in the app, on paper and on screen.

System

Rules
Foundations
Components
Tokens

Brand

Brand assets
Imagery
Presentations
References

Guide

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Glossary

Otto Group

Overview
Brand basics
Photography
Voice

© 2026 Otto GmbH & Co. KGaA, Hamburg. OTTO, the OTTO logo and OTTO Sans are trademarks of Otto GmbH & Co. KGaA; the Otto Group wordmark and the Optimist typeface belong to the Otto Group. All content, artwork and photographs of the OTTO Design System remain the property of their owners.

For internal use in design, development and content work. Not for redistribution. Version 2026.09, updated 28 September 2026.