OTTODesign System

FoundationsApp experience

Navigation and interaction patterns

Fundamental (touch) gestures form the basis of every mobile app interaction. They are the instruments with which users navigate through content and perform actions. Intuitive use of these gestures is crucial, as users already have established expectations of how they work.

Information

Why

The intuitive application of these basic interaction patterns is of the utmost importance, as users have already internalised these patterns and expect consistent functionality across different apps. If these basic interactions do not work as usual, this quickly leads to frustration and a negative user experience. Clear and simple operation reduces the cognitive load and allows users to concentrate on their actual tasks.

Principles

Intuitiveness

Users should understand how to interact with the app without instructions.

Consistency

The same gestures should lead to similar results across the entire app and ideally correspond to cross-platform conventions.

Feedback

The app should respond immediately to gestures (visual, haptic) to confirm the action.

Performance

Gestures must be executed smoothly and without delay.

Accessibility

Touch targets must be sufficiently large and clearly distinguishable to facilitate operation for all users, including those with motor impairments.

Vertical scrolling

Main content consumption. Standard scrolling on all long pages/lists.

View prototype (Scrollvertical)

Horizontal scrolling

Contextual exploration such as image galleries, product variants or category carousels.

View prototype (Scrollhorizontal)

Single touch

View prototype (Singletouch)

Pinch

View prototype (Pinch)

Long Touch

View prototype (Longpress)

Swipe

View prototype (Swipe)

Drag & Drop

View prototype (Dragdrop)

Updated 26 November 2025