For Otto Group presentations, reports, the corporate website and employer material; never for OTTO work. The originals are the presentation master pictures and the ottogroup.com pictures of 2026.
The brief
style: professional editorial photography with an artistic, layered composition; full-frame camera, 50 to 85 mm, wide aperture; looks like a high-end stock photo, but with an unusual point of view
layers: always three depths: an out-of-focus foreground layer that covers 20 to 40 percent of the frame (soft round light-grey shapes, a shoulder, hair, a plant leaf, a glass edge or a shelf), the sharp subject in the middle, a soft background
subject: real people at work in modern offices, logistics and retail (headphones, laptops, phones, conversations), or quirky, well-lit still lifes and material studies (stacked logs, woven lamps, a toy on a table)
light: soft natural daylight, slightly cool indoors with warm accents, clean whites, gentle contrast
colour: natural and clean; accents may pick up the Otto Group palette (salmon #FFD2C8, lilac #E7DAF9, yellow #FFF59B, sand #F5F0E1, deep green #00483C, aubergine #4B3666) in walls, clothes and objects, never as a colour filter
people: adults of different ages and backgrounds, natural expressions, casual to business casual, not posing for the camera
never: text, logos, readable screens, watermarks, heavy filters, fake bokeh stickers, network lines or gradients (layout elements), the OTTO retail look with parcels and red
The clearest examples in the master are the layered portrait, the still life and the woven lamps; on the website, the look over a shoulder at a phone app. Otto Group red #F00020 belongs to the layout (logo, headlines, footer rule), never to the photograph.
Pictures in this style
Select a picture to see it at full size.
Conversation through plants
Headphones through shapes
Over shoulder laptop
Still life toy
Warehouse symmetry
Woven lamps
