Otto Group pictures are professional and calm, close to stock photography, but never flat: the camera looks through a blurred round shape, past a shoulder or through leaves, so every picture has a foreground, the subject and a background. Still lifes are quirky and warm; material studies come very close.
From ottogroup.com
Conversation two women
Crate and barrel store
Hamburg sustainability conference group
Illustrated campaign key visual
Office conversation sofa
Over shoulder phone app
Portrait benjamin OTTO
Warehouse robot symmetry
The layered picture style
Composition, light and palette of this look are set out in the Otto Group layered photo style.
Conversation through plants
Headphones through shapes
Over shoulder laptop
Still life toy
Warehouse symmetry
Woven lamps
What makes it Otto Group
| Do | Avoid |
|---|---|
| three depths: soft foreground shape, sharp subject, calm background | a subject alone on a plain ground |
| real workplaces, campus, warehouses, homes | staged smiles into the camera |
| warm daylight, sand, green and wood tones | OTTO red surfaces and product cut-outs |
| people seen at work, often from behind or the side | named executives in invented situations |