otto groupBrand

Otto Group

Logos

The lowercase wordmark, the Superzeichen and the logos of the companies in the group, each on the ground it is made for. Every file is the official original.

Otto Group4

  • Otto Group wordmark

    Otto Group wordmark

    Lowercase „otto group“, #EE0020, identical to the ottogroup.com header logo.

    SVG
  • Otto Group HOLDING lockup

    Otto Group HOLDING lockup

    Wordmark with „HOLDING“, PNG 2000 x 600 from the 2026 holding presentation master.

    PNG
  • Otto Group Superzeichen

    Otto Group Superzeichen

    The o and g sign alone, vector from the 2026 holding presentation master, #F00020.

    SVG
  • Otto Group apple touch icon

    Otto Group apple touch icon

    Superzeichen red on white, 180 px, from ottogroup.com.

    PNG

Group companies31

  • LASCANA

    LASCANA

    Platforms. Purple wordmark with „It's a woman's world“.

    EPS
  • bonprix

    bonprix

    Brand concepts. Black wordmark with red dot, RGB positive.

    PNG
  • Crate and Barrel

    Crate and Barrel

    Brand concepts. Black wordmark.

    EPS
  • heine

    heine

    Brand concepts. Dark blue wordmark.

    EPS
  • Küche&Co

    Küche&Co

    Brand concepts. Red wordmark with swoosh, 2013.

    EPS
  • Quelle

    Quelle

    Brand concepts. Blue wordmark.

    EPS
  • sheego

    sheego

    Brand concepts. Black script wordmark.

    PNG
  • Witt-Gruppe

    Witt-Gruppe

    Brand concepts. Red W sign with wordmark.

    PNG
  • BAUR Gruppe

    BAUR Gruppe

    Retailers. Basic logo with „Member of the otto group“.

    PNG
  • BAUR Gruppe secondary sign, inverted

    BAUR Gruppe secondary sign, inverted

    Retailers. bg sign in white, for dark grounds.

    PNG
  • FGH

    FGH

    Retailers. Orange wordmark; JPEG on white only.

    JPG
  • Frankonia

    Frankonia

    Retailers. Stag sign with dark green wordmark.

    EPS
  • limango

    limango

    Retailers. Green wordmark; JPEG on white only.

    JPG
  • Manufactum

    Manufactum

    Retailers. Green wordmark, screen SVG.

    SVG
  • Manufactum negative

    Manufactum negative

    Retailers. White wordmark, screen SVG.

    SVG
  • Otto Austria Group wordmark

    Otto Austria Group wordmark

    Retailers. Red lowercase wordmark; JPEG on white.

    JPG
  • Otto Austria Group Superzeichen

    Otto Austria Group Superzeichen

    Retailers. Red „a“ sign; JPEG on white.

    JPG
  • Hermes

    Hermes

    Services. Hermes Logistik Gruppe wordmark with speed lines.

    EPS
  • Otto Group one.O

    Otto Group one.O

    Services. Red „otto group one.O“ lockup.

    SVG
  • Otto International

    Otto International

    Services. Grey wordmark.

    EPS
  • Risk Ident

    Risk Ident

    Services. Blue and red sign with wordmark.

    PNG
  • EOS

    EOS

    Financial services. Red wordmark.

    SVG
  • EOS with claim

    EOS with claim

    Financial services. With „Changing finances for the better.“

    SVG
  • Hanseatic Bank

    Hanseatic Bank

    Financial services. Red two-line wordmark, 09/2017.

    EPS
  • Hanseatic Versicherungsdienst

    Hanseatic Versicherungsdienst

    Financial services. JPEG on white only, 2011.

    JPG
  • BetterDoc

    BetterDoc

    Further holdings. Green wordmark.

    SVG
  • BetterDoc white

    BetterDoc white

    Further holdings. White wordmark.

    SVG
  • Headline

    Headline

    Further holdings. Black wordmark, 230 px only.

    PNG
  • Medgate

    Medgate

    Further holdings. Blue wordmark, 200 px only.

    PNG
  • Project A

    Project A

    Further holdings. Black boxed wordmark; JPEG on white.

    JPG
  • Systain

    Systain

    Further holdings. Sign with black wordmark.

    PNG

Using the wordmark

  • Otto Group red on white or sand, white on aubergine; never on photographs without a calm area.
  • The Superzeichen stands alone only as an app or favicon icon and on closing slides.
  • A group company appears with its own logo, never locked up with the Otto Group wordmark as an equal sender.

For OTTO's own logos, switch to OTTO at the top.