otto groupBrand

Otto Group

Brand basics

The Otto Group brand as it appears in the 2026 presentation master, the annual report 2025/26 and on ottogroup.com.

Colour

  • Otto Group red#F00020wordmark, rules, key figures
  • Ink#191919text, never pure black
  • Sand#F5F0E1alternating ground
  • White#FFFFFFalternating ground
  • Aubergine#4B3666title and closing slides
  • Deep green#00483Caccent tiles
  • Yellow#FFF59Baccent tiles
  • Lilac#E7DAF9accent tiles
  • Salmon#FFD2C8still lifes and accents
  • Red marks: the wordmark, the thin footer rule, chapter numbers and the important part of a key figure. Body text is never red, and red never sits on aubergine.
  • Sand and white alternate from page to page; aubergine opens and closes.
  • The four pastel and deep tones fill rounded tiles for up to four parallel ideas; never more than four tiles, never long text inside.

Typeface

Optimist by Newglyph, in Light 300, Regular 400 and SemiBold 600 on the web; the master uses „Optimist PPT" in Regular and Bold. Headlines in sentence case, SemiBold, large; sub-lines SemiBold in a smaller size; key figures in Light with the red part in SemiBold.

Responsible commerce that inspires.

  • The lowercase „otto group" wordmark in Otto Group red on white or sand; the name in running text is always „Otto Group" with two capitals.
  • The „g" Superzeichen (o and g merged) stands alone only as an icon and on the closing slide.
  • No OTTO wordmark next to the Otto Group wordmark as an equal sender.

All files: Logos.

Every page of a deck or report carries a full-width thin red rule, the title small on the left, the wordmark in the centre and the page number on the right. See the presentation master and the Otto Group style.