The brief
style: calm editorial corporate photography, environmental portraits and architecture, polished but natural, full-frame camera, 35 mm, moderate depth of field so the place stays readable
light: warm directional daylight with soft sun patches on walls, soft window light, warm white balance around 4800 K indoors, clear daylight outdoors
setting: the Otto Group campus in Hamburg (reception, meeting rooms, terracotta and salmon walls), group company stores and logistics sites, city streets; tidy, real, lived-in
people: employees and executives, mostly adults 30 to 60, calm and confident, business casual in dark navy or black, never staged stock smiles
distance: environmental portrait in full or three-quarter length with the room around the person, or architectural wide shots; few close-ups
colour: warm grading with gentle contrast; the group pastels (lilac #E7DAF9, salmon #FFD2C8, yellow #FFF59B, sand #F5F0E1) may appear in walls and objects, never as a filter
never: text, logos, watermarks, signage with readable words, the OTTO retail look (parcels, shop teasers), heavy filters, gradients or network-line overlays (those are added in layout, not generated)
The magenta-to-orange gradient with thin network lines from the report's key visual belongs to the layout. It is applied in the document, never in the photograph.
Pictures in this style
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Corporate campus meeting
Corporate executive portrait
Corporate logistics hall
OTTO group logistics lead
