OTTODesign System

Imagery

Picture styles

Every style at a glance, with pictures made in it. Open a style for its brief, the exact colours and what never appears.

OTTO red material

Precise objects in OTTO red and neutrals, for section heroes and covers. The style

  • A white gift box with an OTTO red ribbonA white gift box with an OTTO red ribbon
  • A red rocker switch and a white dialA red rocker switch and a white dial
  • White steps with a red block on topWhite steps with a red block on top
  • White shapes on an OTTO red groundWhite shapes on an OTTO red ground
  • Grey keycaps around one red keyGrey keycaps around one red key
  • Swatch cards from black to white, one in redSwatch cards from black to white, one in red

OTTO letter sculpture

The four letters of the wordmark as solid objects, for brand heroes. The style

  • The four letters in a row, OTTO red on light greyThe four letters in a row, OTTO red on light grey
  • White letters on an OTTO red groundWhite letters on an OTTO red ground
  • The letters stacked into a towerThe letters stacked into a tower

OTTO 3D illustration

Soft clay figures and objects on beige, for empty states, onboarding and chapter openers. The style

  • A heart cushion in an open gift boxA heart cushion in an open gift box
  • A rocket lifting off a cloudA rocket lifting off a cloud
  • A camera and an instant photoA camera and an instant photo
  • Notebooks under a magnifying glassNotebooks under a magnifying glass
  • A clipboard with ticks and a pencilA clipboard with ticks and a pencil
  • Paint pots and colour blocksPaint pots and colour blocks

OTTO product still

Clean packshots for product tiles and mock-ups. The style

  • An armchair on light greyAn armchair on light grey
  • Headphones on light greyHeadphones on light grey
  • A sneaker on whiteA sneaker on white

OTTO lifestyle photo

Real homes in daylight, for campaign, category and editorial pictures. The style

  • Building a play kitchen togetherBuilding a play kitchen together
  • Assembling a sideboard at homeAssembling a sideboard at home
  • Unpacking a new jumperUnpacking a new jumper

OTTO colour field

One object on a flat field of colour, for social posts, covers and title slides. The style

  • A parcel on a light blue fieldA parcel on a light blue field
  • A potted plant on a beige fieldA potted plant on a beige field
  • A white sneaker on an OTTO red fieldA white sneaker on an OTTO red field

Otto Group corporate photo

People at work in warm daylight, for annual report, corporate and employer material. The style

  • A team meeting on campusA team meeting on campus
  • An executive portrait in the lobbyAn executive portrait in the lobby
  • At work in the logistics hallAt work in the logistics hall
  • Otto Group logistics leadOtto Group logistics lead

Otto Group layered photo

Professional photos seen through a blurred foreground layer, for presentations and the corporate website. The style

  • A conversation, seen through plantsA conversation, seen through plants
  • Headphones, seen through soft round shapesHeadphones, seen through soft round shapes
  • At work on a laptop, over the shoulderAt work on a laptop, over the shoulder
  • Still life with a toy, quirky and warmStill life with a toy, quirky and warm
  • A warehouse aisle in strict symmetryA warehouse aisle in strict symmetry
  • Woven lamps, a close material studyWoven lamps, a close material study