The brief
style: professional product and industrial-design photography, editorial, calm, precise; real materials (matte powder-coated metal, uncoated paper, soft-touch plastic, anodised aluminium), crisp edges, small radii, no toy or clay look, no cartoon proportions
palette: OTTO red exactly #eb001f as the only colour; white #ffffff, light grey #f0f0f0, mid grey #d6d6d6 and near-black #212121 as neutrals; no other hues, no pastels, no gradients of colour
ground: seamless flat light grey #f0f0f0 studio sweep, no vignette; only when the motif names OTTO red #eb001f as the ground: a seamless flat OTTO red #eb001f sweep, the objects then white, light grey and near-black, with soft darker red shadows
composition: the motif sets the placement; when it does not, one object or one tight group placed in the right half, left 45 percent of the frame empty and calm; generous negative space
light: large soft window light from the top left, one soft natural contact shadow, subtle reflections on metal only
never: text, letters, numbers, logos, icons printed on objects, watermarks, confetti, glitter, neon, characters, faces, hands, pastel colours, clay, plasticine
The red in the picture stays within a colour difference of 8 (delta E) of OTTO red #eb001f. Every area where the red must be exact, such as type, logo and colour fields, is set in the layout.
Pictures in this style
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