The brief
style: minimal still life, one real-looking object photographed on a single flat colour
ground: flat solid colour field in the exact hex given by the prompt, seamless, no vignette, no gradient
subject: one object that carries the message, placed in the right third, leaving the left 55 percent of the frame empty for headline and logo
light: soft daylight from the top left, one natural soft shadow on the colour field
never: text, letters, numbers, logos, watermarks, several objects, patterns, confetti, glitter, neon
Grounds by mood
The grounds come from the corporate colour scales; every value is listed under design tokens.
| Mood | Ground | Headline colour in the layout |
|---|---|---|
| warm, home | beige-90 #f5e6d7 or yellow-80 #fffaaf | #212121 |
| fresh, service | blue-90 #c5eaff or mint-80 #b4e1d7 | #212121 |
| celebration, OTTO UP | pink-90 #ffbef5 or purple-80 #e5d5fe | #212121 |
| strong brand moment | otto-red-100 #eb001f | #ffffff, white logo |
| neutral | gray-25 #f0f0f0 | #212121 |
Functional colours (error red, success green, warning orange, hint purple) never become a colour field: they are reserved for their meaning.
Pictures in this style
Select a picture to see it at full size.
Colour field parcel
Colour field plant
Colour field sneaker
