OTTODesign System

Imagery

Style: OTTO product still

Clean packshots for product tiles, category teasers and mock-ups where no product photo exists yet. OTTO's own tiles show the product freestanding on a light ground. A real product photo from the shop always takes precedence and, where one exists, also serves as the reference.

The brief

style: clean e-commerce packshot, true-to-life materials and colours, sharp focus front to back
ground: seamless light grey #f0f0f0 (OTTO frame colour) or pure white #ffffff, as the prompt says
subject: one product, centred, filling about 70 percent of the frame, three-quarter front view
light: large soft box from the top left plus fill, soft natural shadow directly under the product, no reflections of the studio
colour: neutral white balance, no colour cast, no filters
never: text, logos, brand names, price tags, props that are not named, hands, people, dramatic light, gradients, pedestals

Pictures in this style

Select a picture to see it at full size.

  • Product armchairProduct armchair
  • Product headphonesProduct headphones
  • Product sneakerProduct sneaker